French Blood Establishment
INFOS
- thème Commercial
- formation 3rd year
- année Class of 2026
- durée 00:44
Behind the scenes of the advert
Behind this commercial lies a particularly rigorous design process. From the outset, the team sought to build a coherent project capable of conveying a strong message while remaining accessible to as many people as possible. The main intention was to transform a negative perception deeply rooted in the collective imagination into a positive and engaging vision.
The script is based on a repetitive structure that directly serves the message. Each scene focuses on an injection situation that is experienced as excessive, almost absurd, in order to create a comic effect. This repetition sets the pace and prepares the viewer for the final breakdown. This narrative choice is part of a desire to make the message readable and immediate, particularly in the short format of advertising.
Setting the scene
The staging has been designed to accompany this mechanic. Most of the shots are still, allowing the actors and situations to express themselves fully. The use of wide shots to set the scene, followed by closer-ups and close-ups of the reactions, gives visual structure to each sequence and reinforces the comic impact.
The work of the cinematographer was essential in the construction of the image. The choice of natural light for the everyday scenes anchors the film in a familiar reality. Conversely, the final scene benefits from a softer, more reassuring lighting treatment. The aim was to portray the Maison du Don as a welcoming, almost reassuring space, avoiding visual codes that were too cold or medical.
Set design
Particular attention has also been paid to the settings. Each location was selected for its ability to evoke an identifiable situation. The hall of a building, the forest or the office all help to create a believable world that is close to the viewer’s everyday life. Props, such as the cactus or the drawing pin, play a key role in setting up the comedy.
Post-production
Editing is another central element of the project. Inspired by the codes of contemporary advertising, it is based on a fast pace and a succession of short shots. This choice captures attention from the very first seconds and maintains a constant dynamic. The editing work also had to adapt to different versions of the spot, which represented a real challenge for the team.
Technical aspects of production
Technically, the project was carried out with limited resources. The tight budget, limited filming time and logistical challenges meant that organisation had to be extremely rigorous. The final scene, shot in a Maison du Don, required a great deal of coordination due to the number of people on set.
Despite these constraints, the team was able to take advantage of every situation to enhance the quality of the film. This ability to adapt demonstrates real know-how and an understanding of the realities of the business.
Beyond the technical aspects, this project was also a powerful human experience. The collaboration between the various divisions, the communication and the involvement of everyone were decisive factors in the success of the spot. This collective effort enabled us to transform a simple idea into an accomplished production, capable of meeting the expectations of a major institutional player.
Crédits
Technical list
Director : Loris Briand
First assistant director : Noa Gros
Script : Suzy Perello
Production Manager : Owen Rambure
Production assistant : Suzy Perello
Casting director : Maya Djelassi
Stage manager : Mateï Girardot
Back-up control room : Owen Rambure
Chief operator : Sarah Contarin
First camera assistant : Asael Hauvette
Second camera assistant : Faustine Turpain
Chief electrician : Emma Bourrassé
Electrician : Claire Gaboriau
Head Machinist : Paul Archambaud
Multi-purpose reinforcement : Mohamed Laraqui
Multi-purpose reinforcement : Ethann Lefevre
Multi-purpose reinforcement : Angelo Yves
Sound engineer : Charlie Segonzac-Terrou
Perche-man : Gaspard Champion Charnay
Head decorator : Mona Hay
Assistant decorator : Suzy Perello
Costume designer : Mona Hay